Is email marketing dead? Definitely not. In fact, it is statistically still one of the most effective elements of the digital mix at delivering measurable ROI. But there’s a lot more too it than pulling your email data into a Mail Chimp account and hitting send. Thankfully, Yellowball’s email experts are ready to supercharge your sales pipeline and brand awareness with a winning mix of tailored services.
Utilizing data, e-shot creation, management and analytics
- Auditing, reviewing and segmenting your database – including studying your existing methods of data capture and storage (perhaps via CRMs, web forms or by hand). Building segmented, clean and relevant data on your prospects and existing clients allows you to create effective and highly targeted email campaigns that deliver higher ROI. We’ll help you grow, retain and enhance the quality of your subscribers and give you tips and tricks to create meaningful two-way dialogue.
- Creating compelling content plans and email schedules – the best email campaigns are planned, structured and timed to coincide with other marketing activity and initiatives, to ensure ongoing, multi-point contact. We’ll advise on the optimization of landing pages too, to ensure the final destination is as gripping as the initial campaign interaction.
- Copywriting and campaign design – Localized’s team of experts are perfectly positioned to assist in writing attention-grabbing copy, rich in call-to-actions and relevant links, that deliver on your commercial objectives. We’ll then partner the copy to creative and on-brand visuals for the campaigns, with a strong focus on the stuff others forget, like mobile optimization and blocked images.
- Coding and testing – ensuring your emails look stunning and load perfectly across every email client is vital to the success of every campaign. Our technical team will design emails that are tested and checked to ensure they render perfectly every time. We can create one-off email designs or templates that can be populated again and again.
- Sending and management – using our own Email Marketing system, or working within your existing or chosen platform, we can handle the entire process of scheduling and sending your emails. It doesn’t matter if you are using Mailchimp, Constant Contact, or any other system, we can make your email campaign management more efficient and more effective.
- Analytics and reporting – the best thing about email marketing is the ability to measure and track analytics available. We’ll help you review and dissect your campaigns, to uncover trends and metrics to improve your conversions, click throughs and opens, and reduce your bounces and unsubscribes. We can also set up A/B testing scenarios to measure and compare the affect of different approaches.
The expert Localized Media team can handle everything from one-off training and strategic email marketing reviews, to the ongoing and hands-on planning, copywriting, design, implementation and reporting.