What is Social Media Marketing?

Everyone knows that word of mouth is one of the most powerful marketing tools. In Local Search, it is probably the most valuable form of marketing you can get.  We sum up social media marketing as word of mouth on steroids. It represents a dynamic shift in the way the world communicates. Also known as SMO (social media optimization) and SMM (social media marketing) whether you know what either of these mean doesn’t minimize their importance. Social media is transforming the way people interact with brands and the relationships they build with them.

Localized Media’s specialists are at the cutting edge of how digital media is transforming marketing and communications.  With our range of training, consultancy, strategy and hands-on implementation, we’ll help you harness the power of social to drive revenue, and move you ahead of your competition in today’s highly competitive and cluttered marketplace.


Social strategy

Everything starts with a strategy.

A social media strategy is intrinsically linked to your wider marketing and communications plan. The Localized team can work alongside you to create a focused, rock-solid strategy for your business, including creating a compelling content plan to guide and influence the direction, style and tone of your posts across different channels. We have a mantra at Localized Media:  “You Can’t Manage What You Can’t Measure!”  We take the time to formulate a series of metrics and benchmarks to measure your success over time and help you make better informed, data-driven decisions, and get a true ROI.


Ongoing management, hands-on implementation and consultancy

When time is precious, leave your social media in expert hands.

Smart application of social media will drive targeted, high-value traffic to your website, raise brand awareness and boost sales. Through a number of specialized techniques, we can help you to build followings of relevant, targeted prospects and also engage with your existing customer base to increase loyalty and brand engagement.

Guided by a dedicated social media manager, our monthly management packages include:

  • Developing a social media strategy for your brand or business – based on an initial strategy and scoping session with your team. This strategy will also evolve and develop over time.
  • Consistent, ongoing story generation for each appropriate social channel – including Twitter, Facebook, Pinterest, Instagram and LinkedIn.
  • Ensuring that photos on Social Channels are tagged, captioned and categorized effectively to boost the virility of images
  • Review of the look and feel of your existing social channels and redesign headers, profile images and backgrounds as necessary
  • Creating and developing Call-to-Action promotions and competitions to incentivise social media following and direct sales
  • Scheduling ongoing Tweets, Instagram posts, LinkedIn content and Facebook updates to ensure consistency and blend of output (as requested) – we will also use sophisticated “auto-post” functions that will post updates at times that are likely to generate the most viral reach and engagement
  • Use of locational tracking to ensure that you can hone in on target geographical areas, so whether you are targeting your social media campaigns to specific markets, we can ensure that you have the necessary knowledge to do so.
  • Regular data-driven strategic review meetings to analyze results, check implementation of strategy and plan future activity
  • Monthly detailed key stats report – including highlight of new followers, key followers, key interactions, impressions and click-throughs


Social Media Training

Localized Media can also train you to handle your own Social Media Management.  We are happy to help!


Ready to give your Social Media some kick? Get in touch today…